Alice Cooper, AKA Vincent Furnier, became famous with a mixture of hard rock and sideshow horror. With his outrageous image and stage show, entertainer extraordinaire Cooper (who eventually adopted the band's name as his own) almost single-handedly invented the genre of shock rock--spawning a legion of famous imitators (Rob Zombie, Marilyn Manson) along the way. By the end of the 1970s, Cooper had racked up a number of hits and become a bona fide celebrity, even appearing in films. His musical and cinematic activities continued into the 2000s, his iconic status firmly cemented.